Social Media Engagement Tips for New Entrepreneurs.

Social media can be hard to navigate when you’re a new entrepreneur. There are a lot of platforms, and they all function differently. How do you know which one to pick, how often to interact, and which platforms to stay off of? 

As a copywriter, I’m really diligent and purposeful about what I choose to put on social media. My Twitter feed is basically a huge billboard for my business, so I keep that in mind when posting. It’s important to share personality, but also to remain professional on social media.

Here are my top three tips for social media engagement for new entrepreneurs:

1. Pick three media platforms and stick with them. My top three are Twitter, Pinterest and Instagram. Commit to doing three, instead of 30, and you’ll get better results. You’re more able to focus efforts on fewer sources, which will keep you from getting burned out. Contrary to popular belief, you don’t have to be on all the media platforms, all the time. 

 2. Curate, Automate, Review. Rinse and Repeat. Curate your content, and then use an
automation assistant or platform to push your content to sites. (My favorite automation tool is Buffer.) Review your feeds after they post, and see which posts are getting the most engagement. That’s a good way to know what to keep writing, and what your customers/ audience is interested in.

3. Remain consistent, but don’t overshare. I post about 14 times a day on Twitter, I post two or three times daily on Instagram, and I spend about 10 minutes a day updating Pinterest. The most important thing here is to make sure your presence is there, but it's not a nuisance. Oversharing (40 tweets, not counting @ replies) in a day is ridiculous. Shoot for one an
hour, during your business hours. If that seems like a lot starting out, try one every two hours. Watch your engagement soar!!! 

*Bonus: Reply to your interactions! If someone likes a post, say thank you! If someone retweets, re-pins, or shares your content, thank them. A quick look at my replies feed will show you examples! 

Most of all, have fun! Social media can be daunting, but it’s a great way to get more clients, to connect with your colleagues, and to share your brand with the world! 
 

 

About the contributor: Charissa Moore is a 25 year old Denver native, and CEO of House of Bliss. When she's not charming the competition with words, she's helping young entrepreneurs create stronger copy, and tripling their sales. She's also addicted to twitter.

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