This image above has caused so much controversy over the last couple of days. The ad is so simple yet it says so much—Oreo: “Proudly supporting love” as it was captioned on their Facebook page.
Unfortunately for them, there are people out there who buy their product but do not support gay rights.
Facebook fans left hundreds of comments under the photo, some applauding them for making a stand and others who flat out stated they would not buy Oreos anymore. OUCH!
I wonder if they thought about the customers they may be losing (or gaining) when this ad was created. It was actually brought to my attention from my professor that Oreo as a brand is very family oriented, and it’s something passed down from generations as a bonding method to “teach your child/grandkids how to dunk or how to eat Oreo’s” and now, a brand that’s established and is a household brand, is in support of gay rights?? Huh? This can’t be life!
Personally I think this campaign is saying that they are, for lack of better words, a cookie for everyone. It just isn’t for families anymore, but for the LGBT community, all races/ ethnicities, religions, you name it.
The image above is made from someone who isn’t affiliated with Oreo’s I believe.
Overall I think this is a really good ad in the sense that it says so much. And I honestly, don’t think they are losing more customers than they are gaining.
If you’d like to read more on the ad click here: Oreo Pride: Rainbow-Stuffed Cookie Sparks Threats of Boycott
