How Millennials Are Impacting the Public Relations Industry.

It seems as if Millennials have been on the tip of industry leaders’ tongues for quite some time. While many CEOs and employers are hesitant to applaud their work or silently prefer highly seasoned professionals, Millennials have an immense impact on the way corporations operate and the way businesses reach their potential and existing customers.

This diverse group, also commonly known as Generation Y, or Echo Boomers, is highly influenced by technology and is the largest group since the Baby Boomers, equating to a vast public reach. The public relations world cannot deny the unique way Millennials have been able to stay true to the traditional aspects of the industry while practicing and injecting new changes of the digital world and social media era. These young pros have equipped themselves with an understanding of fresh trends and how to gain attention in a competitive market. Exactly what can they offer this industry, you ask?

Below you will find three ways of how Millennials are changing the Public Relations  industry for the better.

1. Finding more efficient uses in dealing with clients - Millennials are extremely collaborative with others, as evidenced by the integration of workplace networks instead of individual silos sectioned from one another. While they are working together, they are finding alternate uses for technology, building a broader platform for clients, and gaining considerable attention. Because of the constant industry shifts, they realize the importance of improvising as they fuse multiple ideas.


2. Changing the concept of engagement - Because of social media and the 24/7 coverage of important news and information, clients now expect real-time updates and rapid responses as well as constant media monitoring as it pertains to their specific brand. Millennials support the notion that clients should be spoken with by constantly providing feedback and encouraging others to chime in with their own thoughts and opinions. This makes for a good habit for businesses to consider.


3. Added Resilience - By this point, Millennials have heard the word ‘no’ probably a million times. While the misconception is that Millennials are spoiled, lazy, naive, and unwilling to work as hard as their counterparts to climb the corporate ladder, this simply isn’t true. That determination is what persuades editors to feature a client with a quick, thoughtfully-crafted pitch, increases press release impressions, and increases brand revenue.

As you can see, Millennials bring many positive aspects to the world of PR and it would be heinous to ignore their contributions as a whole. While this new group is being ushered in, it is important to make the necessary adjustments to fully acknowledge and understand the shift in environment. Millennials are certainly here to stay.



About the contributor: A graduate from North Carolina A&T State University, Briea Curington has emerged as a talented public relations professional ready to take the world on by storm. She has been given the opportunity to nurture her interest in PR/Marketing, and ultimately hopes to continue learning and growing in the industry. In addition to her work as a publicist, she is a fashion writer with her own blog as well as guest contributor for other sites, such as Glamazonsblog.com and TheJasmineBrand.com.

Connect with Briea on Twitter at @BriCurington


(photo credit: BostInno)

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