by guest writer: Briea Curington
Public relations is, in not so many words, an unpredictable industry. From last minute pitches and cold calls to editors, to sending emails at 4:00 a.m. you just never know what each day will bring. While that aspect is one of the things I have come to love about the field, it is also the one that makes it extremely difficult to plan ahead of time.
Public relations practitioners are working hard to figure out the best way to capture a certain demographic in a rapidly changing environment. The only industry more off-the-wall than public relations is… fashion. Who can argue that, with trends adjusting and shifting every other week, outside influencers play a huge role in the industry. Even huge brands are investing millions in market research to better understand it! Now, if you throw both PR and fashion in the same room? You better watch out!
While girls have a knack for being prompt and poised and ahead of the game, we still need help from time to time to avoid the fast balls Fashion PR may throw.
Below are the top 8 items every Fashion PR girl must have:
Are there any additional must-have items you can’t live without? Leave a comment below! Happy pitching, fashion PR gals!
(photo credit: The Guardian)
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