BLACK GIRL MAGIC: HOW NORMANI AND DOJA CAT SLAYED THE MUSIC VIDEO SCENE THIS WEEK.

For those who reminisce on the good old days when music videos had a theme and story, you should be rejoicing over two ladies who gave us lewks and visuals this week. Thursday Doja Cat dropped the video for, Juicy, from her debut album Amala. Sis did not disappoint with this video. It had Lil’ Kim “Crush on You” vibes written all over it. To keep it even more “juicy” Doja dressed as different fruit with the watermelon look being the most impressive of her ‘fits. Sis even gave the app Fruit Ninja some promo, and as an added surprise Tyga graced us with his presence and a verse!

Today, Fifth Harmony’s melanated member Normani took us back to the early 2000’s with a video to "Motivation". She opens with a very relatable scene of young 'Mani sitting in front of the TV watching Rosci and Terrance J on BET’s best show 106 & Park. Her grandma in the background saying "Normani, stop making all that noise" (more confirmation that all black folks grew up the same) and when the eat drops she lovingly says "Do your thing, girl". If literally transforming into your favs fav Beyonce in "Crazy in Love" off rip doesn't get you hype, she also gave us looks from J. Lo’s “I’m Real” and a memorable dance scene from “Touch” by Omarion. Nicki tried to tell us Normani was “that bitch” and people still slept on her, but the internets are making sure she’s never slept on again!

With so many millennial's and Gen-Zer’s missing the 99’s and 2000’s, the music video streets need to give the people what they want and that’s a quality stan- producing visual! Luckily there's a new era of directors and artists who appreciate the music video art form and have us saying bye to the days of videos with no substance, ushering in a new wave.

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