*cues music*
"It’s like a PR vet tweeting something racist….and isn’t it ironic, don’t you think?" LOL!
Meet Miss Justine Sacco, director of corporate communications at InterActiveCorp (or IAC, which is a company that owns Ask.com, OkayCupid, Match.com, and many other sites) tweeted something very unfortunate to her followers on Friday.
Now, through 3 months of job searching, I know that one needs at least 7-10+ years of experience in order to have a senior position in a company. I also know that social media is still kind of new, but what I seriously CAN NOT understand is why she:
A) Was using that account as a personal account.I could be wrong but I don’t think Twitter is a place a senior PR pro working for a company should have a personal PUBLIC account. Because Justine didn’t find her tweet offensive enough to delete, by the time she was on her flight to South Africa the world was in an uproar on Twitter.
B) Thought being white made her exempt from getting AIDS.
C) Hadn’t been caught sooner for her other questionable tweets.
It’s like I was watching the Truman Show. but this incident was a real version of that movie— just knowing that a person’s life has changed except for them was really unbelievable.
IAC, of course, was not here for any of what Justine said and issued a statement saying they would “handle the issue appropriately.”
So while the world waited, #HasJustineLandedYet was born. GlobalGrind put together some of the best of those tweets, and a few of my favs are below.
