As CEO of RAW Marketing Ruth Ann Wiesner is a self- proclaimed "Principal
Cleaver Heaver”. This describes the no-nonsense approach that she takes
with every aspect of the creation and operation of RAW Marketing.
Highlighted as one of the Top 125 Women Entrepreneurs for the Chicago
area, Top Mompreneur of 2012, and recently a finalist as one of the Top
25 Awesome Mom-Based Biz in Chicago, Ruth Ann has burst onto the scene
with her creative and innovative marketing techniques.
In this interview she discusses why she started her own firm, the relaunch of RawMrktg.com and more!
- Brea: What attracted you to PR/Marketing?
RuthAnn: I have always been intrigued by the sayings "You can't change someones
perception." and "Perception is Reality". When I first began in
Marketing and PR, I quickly realized that (when done correctly), through
Marketing and PR, you have the power to change just about anyones
perception of anything. That type of influence is very powerful,
especially when most people do not realize that everything created by a
Marketing/PR or Advertising agency is done to invoke a very specific
perception of their client or their clients product.
- B: Why did you decide to open your own firm?
R: After working at the Directorship level of Marketing (the PR Dept rolls
up under Marketing in most larger businesses) for many years, my life
took an exciting turn and I found myself relocating. In the process, I
was approached to continue handling the Marketing for my client, but in a
consulting role from afar. Within weeks of my relocation, I had
acquired half a dozen more clients and decided I better make this
official, and RAW Marketing was born!
- B: In your opinion, what is the biggest misconception people have about PR/Marketing?
