- Brea: Tell me about yourself.
Sarah: I am a Public Relations Account Executive at
Zehnder Communications in New Orleans, Louisiana. I’m in my third year
at the agency with clients in food and beverage, health care and banking
industries. I am a proud graduate of the journalism school at the
University of Missouri.
- B: What do you like most about PR?
S: I love the versatility of
the industry. Public relations is a career that requires adaptability
and agility because the landscape of communications is always changing.
My career keeps me motivated to experiment with and evolve the ways I
try to accomplish my client’s goals in a way that allows me to combine
my technical skills and my creativity.
- B: How did you land your current position at Zehnder Communications and what are your responsibilities in that position?
S: I
decided I wanted to move back to New Orleans, my hometown, after
completing a 6-month internship in Dallas. I always considered going
back there so I knew of a few companies I was interested in and admired.
I cold emailed a handful of people with my resume letting them know I’d
be moving back and would love the chance to meet with them. It was a
big gamble because I’d never taken that approach before, but I was
pleasantly surprised by the responses!
I started with the company as an Account Coordinator and am now a public
relations account executive. I serve as the day-to-day contact for my
clients and I execute the PR plans and strategies I’ve developed with my
supervisor and team members.
- B: How has being a member of PRSA helped you in your career?
