We all remember Justine Sacco’s poorly thought-out tweet about her trip to Africa, right? Perfect example of what NOT to tweet.
With the internet literally right at our fingertips, it’s never been easier to learn about someone through their social media accounts. Twitter is a popular platform and a favorite of many (including me), yet this social network has blurred the lines between personal and professionalism. Learning how to balance the two is a challenge. You don’t want to post a negative comment that may impact your future career (ahem Ms. Sacco); however, you also want to avoid only talking business matters and not having a human voice behind your account.
Below are some do’s and don’ts on how to master balancing personal and professional life on Twitter:
Connecting with professionals
- Do: Thank them for an informative article or blog post they wrote. “Thanks (name) for the great tips you listed in (name of article)!”
- Don’t: Annoy them with questions every day. DM or email them with any specific questions you may have.
