Feature Friday: Ginelle Lago of GMN Artistic.

Ginelle Lago is the entrepreneur behind GMN Artistic located in Florida. When she's not being a wife and a mother to adorable daughter, Riley, you can find her being the creative genius at her boutique agency. Last year, she opened up a photo studio (as a storefront) in a commercial plaza in Pembroke Pines, Florida. Ginelle says, "I took this great leap of faith after a lot of prayers and time spent talking with God about my life and its purpose". 

In this interview, Ginelle discusses what inspires her, her goals for 2014 and she also gives some advice to those thinking about entrepreneurship!

• Brea: You worked in the Sales and Marketing department at NBC 6 South Florida. What was the most important thing you learned in that position?

Ginelle: The most important thing I learned about working in the Sales and Marketing department at NBC 6 South Florida was to develop strong and positive relationships with your colleagues, clients, vendors and to sell creatively! I was surrounded by a diverse group of professionals and truly great business-minded talent.

• B: With an undergraduate degree in TV Management and Business Administration, when did you realize your passion was in photography and film?

(Magazine cover shot by Lago)

G: I've always had a passion for business AND the arts. I decided to start with the business side until I polished my creative arts.  In every position I've held, I've been able to utilize my business and creative skills. I think it's an asset to obtain both. My undergraduate degree from Florida International University was primarily on the business side while my Master of Fine Arts (Film) from Ai Miami International University of Art & Design was obviously creative training. Both of my degrees, along with hands-on work experience, have served me well as the owner and lead artist at GMN Artistic. I really enjoy developing and producing creative projects for my clients, but I would never get to that point without sales (business).

• B: What was the process like starting your own boutique creative agency, GMN Artistic, Inc.?

G: I started my boutique creative agency, GMN Artistic, in 2002 right before graduating with my undergraduate degree. My mother encouraged me to open my own business and she and my aunt helped me through the process of incorporating. My mother told me to pray about what I wanted the business to become and it would develop in His time. It took quite some time to get it going but, she was right.

•  B: What does a typical day look like for you?

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