I can’t count how many articles I’ve read over the last month discussing the importance of LinkedIn to job seekers. And yet, I know so many students who are not utilizing the site to its full advantage. As an aspiring PR professional, I definitely need to be more active on LinkedIn.
Although I try to stray away from using generalizations, I’m 99.9% sure that if you ask anyone to describe LinkedIn, you may get “it’s like a professional Facebook” kind of response. At least that’s what I thought when I heard about the site my sophomore year. You can add connections, share articles, and ‘like’ statuses and photos. A few of the most important (and obvious) features on LinkedIn are, the ability to job search within the site and to connect with the right people.
Through LinkedIn, How to Market to Me blogger Lindsey Kirchoff, was able to land her dream job at HubSpot. Check out her story below.
In a blog post for LinkedIn, Lindsey also provided some helpful tips that helped her land a job.
In case you still feel unsure about being active on LinkedIn, I’ve provided a few links to below to help you think otherwise.
Promote blog and personal assets:
Connect online and offline relationships:
- Use the LinkedIn to stream articles directly to profile.
Target individuals:
- Example: I met Heidi Lasker from Sonicbids, at an airport terminal. I followed up with a personalized LinkedIn request, turning an in-person connection into a professional relationship.
- Rather than applying to any job opening, narrow your search down to interesting companies found through researching your industry.
- 9 Reasons Why You Must Update Your LinkedIn Profile Today
- 10 Reasons PR Pros Should Love and Use LinkedIn
- LinkedIn Recruitment Program Shaping Up as New Channel for PR Pros
- 5 Things You Should be Doing on LinkedIn
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